The Fairchild Encyclopedia Of Menswear

The Fairchild Encyclopedia Of Menswear

Men's makeovers are a staple of reality television, and male celebrities retain stables of stylists. Magazine publishers are busy beefing up their coverage of men's fashion and grooming. There is more interest over menswear then there's been in decades, yet there has been no comprehensive resource or reference until now. Witty and exhaustively researched, The Fairchild Encyclopedia of Menswear remedies that need for students, retailers, customers, journalists, would-be dandies, and anyone else who is interested in what men wear and why they wear it.- More than 2,200 entries comprising biographies, industry slang, and technical jargon- 250 images and a color section showing traditional menswear patterns and fabrics- Portraits of male style setters ranging from Frank Sinatra and Elvis Presley to Beau Brummell and Yves Saint Laurent- Step-by-step diagrams illustrating the "how to" of necktie knots, plus how to tie a bow tie, an ascot, or a stock tie, and how to fold a pocket square- Consumer intelligence on fiber and fabric care, including why a sweater pills and why super 100s cost moreReviewIs San Francisco the new fashion capital . . . ? "The city's influence on men's fashion is way out of proportion to its population," Gavenas says. . . . --Richard Torregrossa in The San Francisco ChronicleAbout the AuthorAfter beginning in daily newspapers,Mary Lisa Gavenas covered the menswear and textile industries as an editor in the Fairchild division of Conde Nast. She also has worked as a senior editor atGlamour,Mirabella, andInStyle. Gavenas has been a columnist forElle, editor-in-chief of a trade magazine covering children's fashion, and a copywriter on Madison Avenue, as well as writing about menswear for periodicals includingThe Hollywood Reporter,The Sunday New York Times Magazine, andPeople. She was recently named a Fellow at the Leon Levy Center for Biography.